communication design

to stop climate change

{ design toolbox }

luke massman-johnson

luke@designtoolbox.com

323.445.1613

 

green committee

1. global warming and climate change, oh my!

As a highly active member and co-chair of The Oaks School Green Committee, I have enrolled my school community in a number of climate-related projects and actions over the years. But in the beginning no one knew what 350 was or meant. So I gave some context by writing and distributing a paper to the parents and faculty thoroughly covering the key points of Global Warming and Climate Change, explaining the significance of the number 350, and underscoring the importance of joining the grassroots groundswell as Obama set off to the UN.

read my climate primer on Issuu

2. 350.org moving planet speech and pledge

I felt strongly that my 350.org Moving Planet event should actually advance the cause, raise the message, teach people something — rather than being yet another weakly symbolic green stunt or drum circle. I conceived a teach-in to bring everyone in the audience up to speed on the topic, shut down the myth that climate science is a debate, illustrate how many times a day we each make choices that impact the climate and our future, and a pledge to recite as a group.

“Every day, in a hundred ways, each of us stands at a decision point. We choose either to walk through the door to fossil fuels and climate change, or open the one that leads to clean energy and sustainability. It’s your choice and it makes a difference.”

read my speech on Issuu

writing

climate