More fun illustrations for Steelcase — this time for the internal Valuate program.
Valuate was a fun case study in character development See slides below. He needed to represent savvy finance, the bottom line, forecasting and selling, and to appear friendly without being nebbishy.
My character was used throughout Steelcase’s internal website and print materials to bring color and levity to a ton of very dry material.
He was hugely popular.
See more projects that use these skills …