Luke bio pic

Luke Massman-Johnson  is  {designtoolbox}

I’m a passionate, hands-on Creative Director with 25+ years’ experience in the digital design space. I thrive at the convergence of design, communication and technology, and am deeply motivated to use my skills to make a positive difference in the world.

UI + UX  •  web  •  game  •  software  •  illustration  •  graphics  •  logo  •  identity  •  typography  •  photography  •  animation  •  motion

I have led multiple design teams for Disney Interactive, Scholastic New Media, Mattel Media and Edmark, creating richly artistic children’s educational and environmental games. And I directed the creative team for Disney Imagineering that designed a huge family-friendly multi-player gaming installation at Epcot Center.

I’m highly proactive and entrepreneurial. I led the 3-year development and launch of a groundbreaking consulting software tool, and have created identities, graphics, websites, and interactive media for dozens of innovative businesses and tech companies.

Along the way I’ve become an avid climate activist, contributing significant time, energy and a growing portfolio of design work to climate non-profits, environmental campaigns, and the green committee I co-founded at my children’s school.

I am eager to dedicate my design experience, technical skills, and creative passion to a full-time position as a CD or AD. I seek a successful design team with a refined aesthetic in communication design, whose principles guide them to clients and projects that make the world a better place.

I look forward to talking about your project!



Resume highlights below.

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Resume as PDF

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Partner, Creative Director & Marketing Director
AGZA, American Green Zone Alliance

Work + Skills

Business + product development, strategic planning, brand development, design + implementation of all marketing materials (logo, typography, branding, website, print collateral, icons, infographics, environmental graphics, social media, product + location photography + videos).


A global leader in zero-emission grounds maintenance strategies, AGZA is a proactive member-based organization that accredits AGZA Service Providers and certifies AGZA Green Zones™.

1994 – now

Owner & Creative Director


UI + UX, Web + Game + Software Design, Digital Illustration, Logo Design + Typography, Identity + Marketing, Print, Animation + Motion.
BONUS: I’m also pretty freakin’ awesome with a frisbee, in case your team is lookin’ for that!


Disney Imagineering, Disney Interactive, Scholastic New Media, Edmark, Mattel, Warner Bros., Georgia-Pacific, Steelcase, Haworth, Herman-Miller, First of America Bank, Amway, Post Carbon Institute,


2008 – 2011

Creative Director
Polarity Management Associates, LLC


UI + UX, Software, Web, Print


Conceived, designed + built groundbreaking online assessment tool and all supporting corporate identity, sales + support collateral

2002 – 2007

Owner, Product Designer, Creative Director
Very Different Cakes


Product Design + Manufacturing, E-Commerce Site, Logo + Identity, Packaging + Collateral, Marketing + Sales, Advertising, Vendor Wholesale Program, and International B2B Partnerships.


Partnered with my wife to grow her boutique cake studio into one of LA’s elite event brands. Invented multiple product lines + manufacturing processes, a highly customized e-commerce site, an international sales program, and a product line for HSN.


Art Director
Disney Imagineering


Art Direction, UI + UX


Pitched project, won bid, assembled and led team of digital 2D and 3D artists and interactive software developers, and collaborated with Imagineers on design and construction of physical and virtual multi-player gaming installation at DisneyWorld’s Epcot Center


Art Director
Rotor Communications


UI + Digital Illustration


Designed and rendered many dozen UIs for sales pitches, within incredibly tight technical requirements

1998 – 2000

Art Director
Mattel Media + Addictive Media


Game Designer, UI + UX, Digital Illustrator, Sprite Animator


innovative gaming title specifically for girls

1996 – 1997

Art Director
Scholastic New Media + Mindsai Productions


Game Designer, UI + UX, Lead Artist, Digital Production Pipeline Developer


Won bid, invented & standardized rendering techniques for team, conceived + designed UI + UX + gameplay for beautiful children’s animated educational game based on Scholastic’s beloved Huggly books by Tim Arnold.


Art Lead
Zombie Entertainment


UI, Lead Artist, Sprite Animator


Conceived and rendered multiple CD and web-based multi-player gaming interfaces for Zombie pitches.


Art Director
Disney Interactive + Mindsai Productions


Game Designer, UI + UX, Lead Illustrator, Sprite Animator


Designed gameplay, UI + UX, and visual style, and rendered scenes, interactive elements, and sprite animations on family-focus game to play in and explore a virtual Walt Disney World