The Polarity Management Assessment Program (PMAP) is a groundbreaking online consulting tool, packing incredibly deep and powerful software in a UI that is light and intuitive.

As Creative Director I also created a marketing brochure that mirrored the software — rich and informative, yet minimalist.


The brochure is just one piece of a 500+ page Sales & Training Binder for licensed PMA consultants and those taking the Polarity Masters Program.

The binder includes a Consultant Guide, Team Workbook, and Instruction Manual for the software.

COLLATERAL PMA bcard front


The PMA Style Guide extends to all collateral, from printed letterhead and bcards to lower thirds on branded video clips.