The Polarity Management Assessment Program (PMAP) is a groundbreaking online consulting tool, packing incredibly deep and powerful software in a UI that is light and intuitive.
As Creative Director I also created a marketing brochure that mirrored the software — rich and informative, yet minimalist.
The brochure is just one piece of a 500+ page Sales & Training Binder for licensed PMA consultants and those taking the Polarity Masters Program.
The binder includes a Consultant Guide, Team Workbook, and Instruction Manual for the software.
The PMA Style Guide extends to all collateral, from printed letterhead and bcards to lower thirds on branded video clips.