As Creative Director for Polarity Management Associates I spent three years designing, building, and beta-testing the Polarity Management Assessment Process (PMAP) software.

Creation of the PMAP was the driving force behind a comprehensive design rebuild of the entire company, creating and implementing a clean Design Guide throughout the PMA website, business collateral, marketing pieces, editable Word and PPT templates, reusable graphics libraries, and a 500+ page training binder.


The suite of 50 core UI controls in all their various interactive states resulted in almost 200 unique UI elements.


The UI controls are implemented in over 200 unique interactive screens: account & client setup, map library, map building, survey design, survey distribution, survey admin, survey results analysis, data output, action steps, and ongoing client admin.